Is Social Media Marketing Broken?

Social Media

In the world today, sometimes trying to handle everything digital can begin to get daunting. You're trying to balance running a business, or building a brand, while also trying to keep up to date with current and upcoming trends, ideas, content and more. There is no denying the fact that Social Media makes things a lot easier for businesses to grow and develop these days, and things are likely to only get easier.

Take Tik Tok for example, you can create video content and directly link your products to the video for customers to purchase (easy right?). But the fact is, you need to KNOW social media to be able to use it to its best potential. That's why it's an amazing investment to get yourself a social media manager who can do all of this for you!

Why Social Media Marketing Really Matters

As I said before, social media marketing is BIG and is only going to get bigger. Let's look into the advantages of using the power of social media to boost your business.

1. Brand Visibility - Billions of people use different platforms everyday. Using Social Media techniques increases your chances of boosting your visibility online.

2. Improved Customer Engagement - When customers engage with your accounts in the first place, and you engage back, it builds relationships and connections.

3. Targetted Advertising - It's never been easier to create advertisement that reaches the most specific, unique and appropriate group of people.

Mind-Blowing Statistics

Here is some evidence that proves the power of social media marketing:

• Over 4.5 BILLION people internationally use social media active;y. That is over 60% of our global population

• 73% of marketers believe that their efforts on social media has been somewhat/ very effective for their businesses

• Businesses that engage on Social Media enjoy higher brand loyalty from their customers with 71% of consumers more likely to recommend a brand to others

Real-Life Case Study: Nike

Have you ever heard of the slogan, JustDoIt? This is a HUGE Nike campaign that made Nike what it is today. There was a time when #JustDoIt was everywhere, and now Nike are an , diverse company who could now be deemed leaders of the sportswear world.

To summarise, Social Media Marketing is revolutionary in allowing businesses to amplify their brand message, connect with their audience, and drive business growth.

Take the risk and do it today! Grab yourself a Social Media Marketer now, and get in touch with us at AZ Marketing.