SEO Explained In 120 Words Or Less

SEO, or Search Engine Optimisation, is basically optimising your website to increase its visibility and ranking on platforms such as Google, Bing etc... This is done through a whole bunch of strategies aimed at making things like website content, structure, and performance 'perfect'.

Important parts of SEO include keyword research, where you identify the words and phrases users are searching for related to your business or content; on-page optimisation, involving the placement of keywords in titles, headings, and content; and off-page optimisation, which focuses on building links from well-known websites to yours.

To summarise, effective SEO can drive organic (unpaid) traffic to your website, improve your online visibility, and help you reach your target audience. And that, is SEO explained.